


Written by industry
expert Chris Day for Making Money Magazine - June 2003 On the
basis that, at any one time, there has to be a finite number of
television programmes available on this planet, it stands to reason
that the more channels you have to watch them on, the thinner
they are spread.
It use to be
the case, when there were just three channels to watch (yes, unfortunately
I can remember that far back),
if a programme
was repeated there was a collective "tut, tutting" in living rooms
around the country.
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Today,
if you manage to watch a programme that you've never seen before
it is an opportunity for rejoicing.
Of course, television companies
have to be commercial in what they do, they are in a war for ratings.
So, if we are presented with a continuous diet
of Dad's Army, Are you being Served and Heidi Hi,
it can only be because they reflect what we enjoy watching. Which
brings me to the deluge of make over programmes that seem to be
taking over our screens.

It
would seem that we are a nation of gardeners, that is of course
it we can get Alan Titchmarsh and the Ground Force team to come
and do it for us. There used to be a national obsession with mowing
the lawn on a Sunday. Now, thanks to programmes like "Real Gardens",
we are ripping the stuff up to replace it with gravel and decking
- to give us more time to watch television.
We used to have a reputation
of being a nation of "do it yourself" experts. Now it seems that
if we leave a job long enough, a house makeover programme will come
along and do it for us. |
Yes,
television is becoming the new reality. All we have to do it is
to sit and watch and life will take care of itself.
This is not a rehearsal and
despite the film title, you only live once. Do you realise that
by watching an average of three hours of television a day you have
wasted seven and a half years of your life?
It is a fact that the majority
of people put more effort into planning their two weeks holiday
than they do the other fifty weeks of the year. Instead of programmes
devoted to changing the décor in the house or the layout of the
garden, when we really need is a programme devoted to changing our
lives.
Ask yourself these questions.
If you had unlimited money would you be going home to the same house
tonight? Would you be driving the same car? If you have kids, would
they be going to the same school? Would you choose the same holiday
destination as you did last year - that is if you were able to afford
a holiday. But with unlimited money, how many holidays would you
be taking and where?
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